Episode 71

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Published on:

3rd Nov 2025

Holiday Marketing Magic (Without the Meltdown)

The holidays are coming — is your business ready? In this episode of Getting Real with Bossy, hosts Kelly Bush and Kelly Metras get candid about the stress, hustle, and hope that come with marketing during the busiest time of year.

They’re joined by Alecia Peterson, owner and marketing maestro behind Drummergirl Marketing, who shares why now is the time to plan your holiday campaigns — before things get chaotic. From scheduling social media posts and refreshing your website to balancing business goals with much-needed downtime, Alecia breaks down the strategies that help small business owners hit the right notes this season.

Expect plenty of laughs, real talk about entrepreneur guilt, and actionable advice you can use right away.

What You’ll Learn:

  • Why early planning beats last-minute panic every time
  • How to find your marketing “rhythm” with lessons from drumming
  • The secret power of email marketing (and why it still outperforms social)
  • Tips for hiring extra help before the holiday rush
  • How to stay sane and connected while your business — and life — gets busy

Guest: Alecia Peterson, Drummergirl Marketing

Connect with Alecia at drummergirlmarketing.com!

More from Bossy: bossyroc.com

  • Grab your peppermint latte and press play — it’s time to make your holiday marketing merry and manageable.

Mentioned in this episode:

Joe Bean Roasters

Use promo code Lunchador for 15% off your order! https://shop.joebeanroasters.com

Lunchador Podcast Network

Check out all of the shows on the Lunchador Network at lunchador.org!

Listen for free

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About the Podcast

Getting Real with Bossy: For Women Who Own Business
Real, honest conversations about what it really takes to be a woman business owner.
The Real Raw and Honest podcast about small business ownership hosted by Kelly Bush + Kelly Metras, co-owners of BOSSY ROC, a support group for business owners. With our experience, nine businesses in over 25 years, we continue to bear it all and share what we wish we had known. We move past the must-be-nices and start getting real. Come along as we interview other business owners and get the true story.
New episodes every 2nd and 4th Monday of the month.
www.BossyRoc.com

About your host

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Matt Knotts

Co-founder and curator of Lunchador Podcast Network, focused on art, culture and social issues in Rochester NY. Ticketing and Technology Coordinator for Anomaly: The Rochester Genre Film Festival